Blogging insurance?

I learned a couple of weeks ago that there are insurance companies that are now offering blogging insurance. What? Really? Why?

So I asked myself, "Why would I need blogging insurance? In case somebody sues me for a lack of blogging activity?"

Actually, there are issues (such as copyright and defamation) that are surfacing as areas of concern. If nothing else, the availability of blogging insurance is a reminder that everything we put on the internet is open to scrutiny.